Maslow’s Hierarchy of Human Needs
On this page, you’ll find an overview of Maslow’s Hierarchy of Human Needs. It's in the form of a pyramid. Let's consider it with the eye of an entrepreneur. For each type of need, I'm going to share ideas to show what the consumer buys which means that when any one of us has those needs, we might think about the same products or services. Likewise as an entrepreneur, we can offer those products and services to others who need them so they can buy.
The Fifth Level and Beyond
Starting with level five (cognitive), it's not about lack anymore. It's rather about feeling accomplished. Maslow explains that even though many people can seek to fulfill the higher needs without having completely satisfied the first four levels, it's better to go back and strive to have the foundations of their needs taken care of as much as possible. After all, the top ones depend on them.
The First Four Levels of the Pyramid
The physiological, safety, love and esteem needs are basic human needs.
Aesthetic Needs - Higher-Level Needs - Level 6
Starting with the fifth level, it's not anymore about basic human needs. For instance, at the sixth level, we have the need for