Marketing
Connecting with your public
Tutorials
Choose 1-3 ways to promote your business for free
Choose 1-3 ways to advertise your business
Choose 1-3 types of companies for alliances
Your best 1-3 products or services (their features)
Your best 1-3 products or services (the benefit gained from using them)
Choose your top 3-5 advertising channels:
- YouTube
- Quora
- magazines
- television
- newspapers (see "specialists" below in this section)
- local papers
- college papers
- professional journals
- Chambers of Commerce
- professional associations
- your customers' associations
Choose your top 3-5 promotion channels:
- stationery (business cards) (Q)
- customer referral
- word of mouth
- sponsorship
- email marketing
- marketing collaterals
- packaging
Your media kit
Templates
Tools and Integrations
Specialists (Q)
Tutorials
Defining your brand: Connecting to customers (V)
Your brand kit
Your brand guidelines
Your slogan
Your mission
Your vision
The story of your business
Templates
Tools and Integrations
Specialists
Tutorials
Business development: Grow your product or service base
Business development: Grow your customer base
Business development: Grow your market share
Business development: Grow your presence
How to build relationships that are relevant
Do you know who your best 20% collaborators are?
Do you know who your best 20% customers are?
Do you know what your best 20% products or services are?
Do you know what the best features of your products or services are?
Do you know what the best benefits of using your products or services are?
Growth engine for your business
Templates
Tools and Integrations
Specialists
Tutorials
Decide what you want to email about
Find out who wants to receive those emails from you
How can you help those people move forward?
What can you offer those people so they can move forward?
What kind of resources do you have available to help those people?
Why would those people open and read your email?
What promise can you make those people for every email they will get from you?
How often will you be writing?
Are you giving those people the option to unsubscribe to your emails?
What do you know about GDPR and how are you implementing it?
Templates
- 9 email templates for your non-profit annual communication plan
- Donor thank you templates
- Create an email signature on Canva (Q)
Tools and Integrations (Q)
- Exchange emails thanks to Google
Specialists
Tutorials
Business stationery (incl. business cards)
Google Business Profile
Your website
Business directories
Frequently Asked Questions (answered)
Flyers
Your logo
Your email signature
Helpful content
Photos
Videos
Referral program
QR codes
Templates
Tools and Integrations
Specialists
Tutorials
Doing research on product, service, customer pool, or competitors? (One at a time)
Doing research locally or globally
Doing research in person or online
Doing research via primary sources or secondary sources
What type of authority figure is helpful to your research?
What type of local organization is helpful to your research?
What type of global organization is helpful to your research?
What type of in-person mode of contact are you adopting?
What type of primary sources are you going for?
What type of secondary sources are you going for?
Any online tools?
How are you planning to compile the data?
How are you planning to analyze the data?
How are you planning to use the data?
7 easy steps on how to perform a competitor analysis
Choosing data collection methods
Data analysis and action planning
Find your fit: Satisfy the market with the right product (V)
Templates
Tools and Integrations
Specialists
Tutorials
Decide which of the following you'll use:
- local marketing
- social media marketing
- PR and media marketing
- email marketing
- affiliate marketing
- referral marketing
- sponsorship marketing
- advertising marketing
Identify the main challenge you are helping your customer to overcome
Identify the main solution you have for that challenge
Customer journey: Map the steps to success (V)
How do you draw your potential customer's attention to that problem to see if they are aware (of the problem)?
How do you find out if they want to solve the problem?
How do you find out if they are willing to solve the problem?
How do you find out if they are financially able to solve the problem?
How do you find out how soon they want the problem solved?
Effective funnels: How to turn leads into sales (V)
How do you position your solution?
How do you introduce your solution?
Where and when?
How do you present everything your solution does to help your prospective customer?
What type of result(s) can the prospective customer expect?
How to spread the digital word: Communications strategy (V)
Templates
Tools and Integrations
Specialists
Tutorials
You can wear marketing collaterals
Your customer can wear marketing collaterals
Your business can show off marketing collaterals
Accessories
Clothing
Gadgets
Gifts to the clientele
Packaging
Receipt messages and URLs
Seasonal offers
Provide samples, trials, free versions
Templates
Tools and Integrations
Specialists
Tutorials
Host your own show
Do a webinar
Do a workshop
Volunteer
Go to trade shows
Go to fairs
Interview on local radios
Interview on local television
Interview for magazines and newspapers
Write a book
InterviewReady: Virtual networking
Introduction to online growth marketing: From customer to advocate (V)
Storytelling in business: Narrating your story of success
Templates
Tools and Integrations
Specialists
Tutorials
Set your pricing based on what your public can afford
Set your pricing based on worth
Set your pricing based on value
Set your pricing based on what you want to earn per year (independent from costs and profit)
Set your pricing based on market price
Templates
Tools and Integrations
Specialists
Tutorials
What are you planning to offer?
- a product itself
- a solution using a specific product
- something new that people can do with what's already available
What's the new angle?
How are you planning to test that new angle?
Who are your potential beta testers?
How long or how many samples should you test?
Where are you planning to test?
Successful criteria that will make the new angle marketable?
Why should customers care about the new angle?
What problem does the new angle solve?
What innovation factor does the new angle bring to the market?
What's the price range on the market?
What makes up the bottom price of the range?
What makes up the higher portion of the price range?
What about average? What makes anything average for the product?
Where are you positioning the new angle (for that product) on that range?
Marketing benefits vs features
Templates
Tools and Integrations
Specialists
Tutorials
Decide if your business should use more of:
- YouTube
- Tick Tock
- Other
What are the top three and rank them?
Make a comparison table according to factors that are important to you
Why are those representing your top three choices?
What do you intend to use each of your top three networks for?
- information sharing
- networking
- selling
- marketing
- advertising
- business development
Social media marketing
Social media marketing: Keeping the conversation going (V)
Templates
Tools and Integrations
Specialists
Tutorials
What are the five types of content your customers expect to find on your website?
- blog
- product description
- service description
- case studies
- terms of service
- privacy policies
- helpful resources to use your products
- helpful resources to use your services
- stories that are relevant to their situation
- website page content
- translation of your webpages
What are the top three for your customers?
What are the five types of content your business needs even if your customers are not aware you ought to write them?
- grant writing
- proposal writing
- contracts
- email writing
- templates
- processes
- data
- statistics
- use case scenarios and suggestions
- white papers
- user's manuals
- user's brochures
Which ones of those types of content can you write yourself whether related to your customers directly or more directly related to how you operate your business?
Which ones of those types of content should you outsource?
How often do you update content on your website?
How often do you keep in touch with your customers?
Creating content that matters: Compelling content for your business (V)
Selling with storytelling: Unlock your business superpower (V)
Winning contracts: How to write winning business proposals (V)
Templates
Tools and Integrations (Q)
- Make and do presentations with Google Slides
Specialists